September 2024 – Ransomware, Memorable Messages, Astronauts ‘Stranded in Space’
September Insights Email
We’re back!
If your family is like mine, this past week has been one of transition – back to school, back to work, back to routine. With only 4 months left in 2024, it’s a time as a business leader to check our progress against targets and ensure we’re on track (or adjusting if we’re not). This month’s email is focused of messaging – crafting memorable messages and staying in control of them.
I trust that this once-monthly Email is continuing to bring value to you in your role as a business leader. If at any time you would like to be removed from this mailing, just reply with a ‘not for me’.
Here are some article and events that caught my eye recently. If you have anything you’d like to share – something that’s happening in your business, an event or announcement, let me know.
Michael
P.S. If you know someone who might get value from this monthly Email, I’ve created a sign-up link HERE. Please feel free to pass it along.
Cybersecurity / Technology
Should you pay the ransom?
While I hope that no business finds themselves held hostage in ransomware situation, it does happen. Most recently, it’s believed that CDK paid a ransom in the ‘tens of millions’ to bring their automotive dealership software back online. There have been several efforts recently to ensure a ‘no concession / no payment’ approach to ransomware, including attempts to make payments illegal and exclude them from cyber liability insurance coverage. While these tactics are designed to remove the financial incentives for attackers, they create difficulties for businesses where decryption may be their fastest or only hope for recovery.
Experts Weigh in on Refusing or Paying After a Ransomware Attack
Leadership and Personal Growth
We’ve all been there – the painful presentation. You leave the room and have difficulty recalling anything memorable from it. How can we avoid this when it’s US who are delivering the content?
This article from Harvard Business Review explores the science behind creating messages that stick with audiences. It highlights that memorable messages often use simple language, emotional appeal, and vivid imagery to make an impact.
How to Craft a Memorable Message, According to Science
If you’ve been following the news, you have likely heard the story of two Boeing Starliner astronauts whose planned 8-10 day mission will be extended for several months as they are ‘stranded in space’, like Matt Damon in The Martian. The story has made for some click-bait worthy headlines which don’t necessarily reflect the reality of the situation. This article looks at how Nasa lost the narrative and how controlling the message is key, particularly in crisis communications situations.
‘Not stranded in space’: how Nasa lost control of Boeing Starliner narrative
Upcoming Events
Sept 26 – Reconciliation and how to incorporate it into your business
Thanks for reading. Until next month!
