The Internet Dramatically Changed the Publishing Industry. What About Your Business?

by Michael Anderson

July 22, 2016

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It’s well-known that publishers are a major component of an author sharing their work with the world, but recent innovations threaten to disrupt the status quo of the industry. Like many industries, the publishing industry has been changed significantly by the introduction of new technologies that afford writers more liberty when producing their work. What can you as a business owner learn from these changes?

Thanks to ebook publishing and its many available creation platforms, authors can now quickly and easily share their work through many different outlets. Social media websites, personal web hosting, online product review sites, and so much more, all allow people to share their work with like-minded individuals. With this comes the time required to manage an online presence, and more than your average computer know-how.

Many independent authors (and business owners) have a website, often maintained by a friend or relative of theirs who has some above-average computer knowledge. This is fine for a short period of time, but inevitably there is a point where it no longer works. Perhaps your ebook goes viral and the website is flooded with users, crashing the site. If your “computer guy” isn’t available to fix the issue then and there you could be missing out on hundreds of potential leads. Why go through the headache of depending on an independent provider, when there are clear alternatives available?

This brings up an excellent point; if you can use a service to make your job easier, save time, and conserve capital, should you do so? It depends on the level of quality that you can expect. If you’d rather have the work done professionally, outsourcing the service is always an option. For example, in the case of the self-published author, they might hire a freelance editor or editing firm to review their work and make edits, check for usage inconsistencies, and review the narrative. The concept is that onboarding a professional dedicated to the particular craft can be a great asset.

It’s not much of a stretch to compare this concept to the modern business environment. Outsourcing is a major trend that is more acceptable than ever, especially for technical positions like IT maintenance and technology procurement. Small and medium-sized businesses often don’t have the luxury of having an in-house IT department that they can depend on for their support and maintenance. Therefore, they look to other organizations, like 365 Technologies Inc., who can assist them without breaking their budget or looking for new hires.

If you’re having a hard time managing your business’s technology, we’re here to help. With our managed services, we can take care of your hardware, remotely administer patches and security updates, back up your systems, protect your infrastructure from threats, and so much more. Let us help you write the next chapter of your business’s journey to success. For more information, give us a call at 204-488-3655.

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